We can describe Marketing as the
activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offers that have value for customers, clients or society in
general.
But what is marketing useful for?
Marketing is used to identify the
customer, satisfy him and keep it. With the customer as the center of its
activities, marketing is one of the major components of business management.
Marketing evolved to meet the stasis in developing new markets caused by mature
markets and overcapacities in the last 2-3 centuries. The adoption of marketing
strategies requires businesses to shift their focus from production to the
perceived needs and wants of their customers as the means of staying
profitable.
In order to have a good marketing strategy we need to have set a target audience which is a specific
group of people where a certain product or the marketing message of a product
is aimed or focused at. In other words is where the product is going to be
sold. For example if you want to sell trips to the places Catholics consider
sacred you won’t try to get atheists to buy them, you got to have your target
audience well-defined. For example if a product is made for young people all
the marketing strategy have to be directed to the target audience, Young
people.
USE MARKETING, BECOME SUCCESSFUL
